PARMA

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A truly fascinating city imbued with history, scents and magic atmospheres. Walking or cycling around the historic centre you will see art masterpieces, small or imposing jewels from different ages. The capital of the Farnese family still conveys an indelible charm with its palaces, squares and churches. Many of these were built under the auspices of Maria Louise of Austria, former wife of Napoleon, who redesigned the city after the examples of other important European cities. Parma will tickle all your senses. Its strong ties with Giuseppe Verdi, Arturo Toscanini and Niccolò Paganini are remarkable. It has also perfected local products such as Parmigiano Reggiano and Prosciutto Crudo di Parma, delicious treats from this temple of gourmet food.

DON'T MISS

Art and Culture

Here history left remarkable traces: the medieval Piazza del Duomo with its Romanesque church and the Baptistry by Antelami; Palazzo Ducale, once the residence of the Farnese family, who also built the majestic Palazzo della Pilotta that today hosts a number of important museums as well as the marvellous Teatro Farnese, entirely in wood. ...read on

Food Trails

If you cannot wait to taste local food and wines, Parma will not let you down. Prosciutto di Parma DOP, Culatello di Zibello DOP, Parmigiano Reggiano DOP, Salame di Felino, Fungo Porcino from Val di Taro IGP, Fortana del Taro IGT wine, Tartufo di Fragno: this excellent production from Parma needs no further introduction. ...read on

Shopping

The elegance of Parma pervades its shopping routes, with trendy boutiques, refined outlet stores, small markets and the typical 'botteghe'. Violetta di Parma, the perfume that owes its fame to Maria Louise of Austria, who was particularly fond of this tiny flower, has become the symbol of the city. ...read on

Offers

Offers and deals to discover local culture. Numerous theme packages designed for families, couples, elderly people, and children are available. ...read on